By Lauren — January 2, 2026

My Dry Lips Met Their Toasted Match

$4.97Street price as of January 2, 2026
eos 24H Moisture Super Balm - Marshmallow Fluff

I am a total sucker for a "secret menu" anything, so when I saw that eos dropped a limited-edition collection inspired by treats, I was already halfway to the checkout. But let's be real: usually, when a brand focuses this hard on a "flavor," the actual skincare part is an afterthought. I expected a cute scent and about ten minutes of hydration before my lips felt like sandpaper again. At five dollars, I figured the risk was lower than my last oat milk latte order.

The Toasted Sugar Situation

First off, the scent of the Marshmallow Fluff Super Balm is dangerously accurate. It doesn't just smell like generic sugar; it has that specific, slightly smoky, toasted note that makes you feel like you're sitting by a campfire in the middle of July. The texture was the real surprise, though. Unlike the classic eos spheres that can sometimes feel a bit waxy, this comes in a tube and has a much "cushionier" feel. It is thick, velvety, and has a slight gloss that makes your lips look healthy without looking like you just ate a slice of pizza. Is it a little bit addictive? Absolutely. I found myself reapplying just to smell it again, which is probably exactly what they wanted.

The Sleep Mask Challenge

Because this is marketed as a "Super Balm" with 24-hour moisture, I decided to put it through the ultimate test: the overnight heater session. My apartment is currently a dry, desert wasteland thanks to the radiator, and I usually wake up with lips so chapped they actually hurt. I slathered a thick layer of this on before bed—treating it more like a lip mask than a standard balm—and waited for the morning results.

  • The Morning Feel: I actually woke up with product still on my lips. It didn't just evaporate into the pillowcase.
  • Texture: It stays smooth and doesn't get that weird, crusty white film in the corners of your mouth by 7:00 AM.
  • Hydration: My lips felt soft and flexible, not tight or peeling.
  • Pigment: It is completely clear, so no worrying about staining your white sheets.

The Final Verdict

If you told me this was a twenty-dollar overnight mask in a fancy glass jar, I would probably believe you based on the performance alone. The blend of cocoa, shea, and avocado butters actually does the heavy lifting here. It is a rare moment where the "fun" marketing and the "serious" skincare actually meet in the middle. While it might be a bit thick for someone who wants a weightless, watery feel, it is exactly what I need for the colder months. It is basically the cozy sweater of lip products.

Who Should Buy This:

  • Anyone who treats "vanilla" or "marshmallow" as a personality trait.
  • Chronic lip-biters who need a thick barrier to let their skin actually heal.
  • Budget-conscious girlies who want high-end hydration for pharmacy prices.

Who Should Skip This:

  • People who are sensitive to sweet scents (it is definitely noticeable).
  • Anyone looking for a tint or a pop of color.
  • Those who prefer a very thin, oily consistency over a buttery balm.
Your friendly neighborhood beauty addict,
Lauren